DKNY introduces BE ELECTRIC, a limited edition fragrance collection that enlivens the senses – available in duty-free and travel retail stores now.
Be Energized by the pulsating lights of the city that never sleeps. Be Inspired by the optimism of exciting new beginnings and a verdant spring that awakens the urban jungle. Be Enlivened by the fresh and endless possibilities at your fingertips. This spring, DKNY invites you to ‘Be Electric’.
DKNY BE ELECTRIC LOVING GLOW: A SPARKLE OF JUICY BLACK CURRANT, TART GRAPE AND MOUTH-WATERING PINEAPPLE EXPLODE WITH A SPIRITED INTRODUCTION TO THE SCENT. JASMINE AND PURPLE VIOLET MAKE A PERFECT PAIRING TO MINGLE WITH A LUSCIOUS FRUITY NOTE OF APRICOT., TO FINISH OFF THE SCENT, ELEGANT VANILLA, RICH AMBERWOOD AND SKINWRAPPING MUSK LEAVE A TRAIL OF BREATHLESS EXCITEMENT.
DKNY BE ELECTRIC BRIGHT CRUSH: BOLD AND FREE-SPIRITED, A LUSH DEW FRUIT WEAVES THROUGH SPARKLING BERGAMOT AND BLACK CURRANT, WHILE VIVACIOUS SWEET PLUM IS ENVELOPED IN FEMININE FLORALS OF FRANGIPANI AND PEONY FOR A BREATHTAKING HEART OF SENSUALITY. GOLDEN AMBER, VANILLA AND CREAMY WOODS ADD ELECTRIC WARMTH FOR A VIBRANT FEMININITY.
DKNY BE ELECTRIC CITRUS PULSE: AN EXCITING EXPRESSION OF SPIRITED FEMININITY OPENS WITH A VIVACIOUS BLEND OF NECTARINE, MANDARIN AND PASSION FRUIT. A FLORAL CURRENT RUNS THROUGH THE FRAGRANCE WITH A BOUQUET OF JASMINE ABSOLUTE, PLUMERIA BLOSSOM AND HONEYED MAGNOLIA. A SUBTLE SWEETNESS OF BENZOIN, WARM MUSK AND RICH, CREAMY SANDALWOOD BLEND IN A CAPTIVATING EXPLOSION.
THE PACKAGING: DKNY BE ELECTRIC LIMITED EDITION FRAGRANCES EMBRACE THE ENERGY AND EXCITEMENT OF NEW YORK CITY IN RETRO BOTTLES WITH PULL OFF CAPS IN THE SHAPE OF THE ICONIC BE DELICIOUS APPLE. NEW TINTED FRAGRANCES COME IN SPLASHES OF ELECTRIC GREEN, ORANGE, AND PINK.
DKNY BE ELECTRIC WILL BE AVAILABLE AT TRAVEL RETAIL LOCATIONS IN EUROPE, THE MIDDLE EAST, AFRICA AND THE AMERICAS FROM JANUARY 2016.
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